《公告》comScore數據使用規範

八月 8, 2012 by insightxplorer  
Filed under comScore數據使用規範

Data Usage Policy 數據使用規範 (更新日: 20127)
  The purpose of this document is to state the policy for clients citing comScore Media Metrix, comScore Video Metrix, qSearch, or other comScore data in the public domain. The policy is as follows:
 
  此文件之宗旨為說明客戶在公開發佈或引用comScore Media Metrix、comScore Video Metrix、 qSearch或其他comScore數據時需遵照之規範。規範如下:
  • Companies using comScore data for promotional purposes must be current comScore clients unless said data have already been placed into the public domain by an authorized party and are accurate. In this context, public domain includes comScore Web sites, comScore press releases and/or articles in the media. Even in such situations, non-clients are required to comply with other relevant usage guidelines as detailed below.
  • 引用comScore數據作為宣傳目的之公司需為comScore既有之客戶,除非數據已為被授權者公佈於comScore網站、comScore新聞稿或媒體等公眾場域之正確數據;即使在此狀況下,非客戶仍需遵守以下陳列之詳細使用指南。
  • Clients must notify and seek the approval of their Client Service contact(s) and/or the comScore Marketing Communications team before publishing any comScore data. The Client Service contact must send all requests for approval to the head of Marketing Communications for clearance.
  • 在發佈任何comScore數據前,客戶需通知且取得客戶服務聯絡人或comScore行銷傳播團隊的同意。客戶服務聯絡人需將申請提交給行銷傳播團隊主管並取得批准。
  • Citations of rank must mention the ranking in some context, such as a category, according to comScore’s Ranked Category view. If the client refers to a category other than as defined by comScore, the ranking must be prominently footnoted as follows: *XYZ category as custom-defined by (Client Name).
  • 排名數據之引用必須註明觀察範圍,如:以Ranked Category觀察XYZ類別。若客戶使用的類別分類非comScore定義,在排名時需明顯標註:*XYZ類別為 [客戶名稱] 之客製定義。
  • Any marketing or promotional language citing a client’s custom ranking must indicate that it is according to their own custom ranking and should not be directly attributed to comScore, though it should mention that the custom ranking was created using comScore data. (e.g. “PQR is the leading entity in XYZ category*”; footnote: *According to PQR’s custom-defined ranking based on comScore data.)
  • 任何引用comScore客戶之自定義排名報告,做為行銷或宣傳用途之文字時需聲明,該排名係根據客戶自行定義產製,不代表comScore立場。文末仍需註明該客戶之自定義排名報告係根據comScore數據產出。(例如:「PQR為XZY類別中的領導者*。」*註:依據comScore數據中,根據PQR客製定義之排名。)
  • Any “custom” (syndicated or proprietary) measures or reports from which data are quoted must be appropriately referenced as such through footnotes. Example: *Custom research conducted for (Client Name) by comScore Media Metrix, (Month Year).

  • 任何引用「客製」(syndicated or proprietary)定義或報告的數據需適當的註明,例如:*comScore Media Metrix為 [客戶名稱] 產出之客製報告(年/月) 。
  • If a client does not wish to note in its press release all URLs (syndicated and proprietary) that compose a custom entity or report being cited, then comScore reserves the right to share the definition with inquiring clients and news media. Data transparency is essential for publicly cited information, and interested parties should be able to vet the validity behind such public claims.
  • 若客戶不希望在其新聞稿內包含所有客製研究目標或報告中包含之URL (syndicated and proprietary),comScore持有將此定義與詢問之客戶與新聞媒體分享之權利。數據透明化是公開引用資料時必要的,而有興趣者應有權評估此宣稱之有效性。
  • If a client refers to a specific, standard comScore Media Metrix report, whether custom or syndicated, the report must be appropriately cited using the proper name of the report. Example: The “weekly flash” should be titled comScore Media Metrix Weekly Flash Report.
  • 若客戶引用標準的comScore Media Metrix報告,不論是客製或是syndicated,此報告需以正式報告名稱註記。例如:「weekly flash」應正名為「comScore Media Metrix Weekly Flash Report」。
  • Proper data periods and measures must be noted in all client releases.
  • 所有客戶發佈之數據均需註明研究時間與觀察指標。
  • Specific and accurate entity descriptions in the citation must be consistent with the labels used in comScore Media Metrix – e.g. “Match.com” vs. “Match.com Sites”, whichever appears in the table.
  • 數據引用時,研究目標需具體且準確的描述,且需與comScore Media Metrix裡使用之敘述一致,例如:「Match.com」vs.「Match.com Sites」。
  • Rankings may not be based on Unified Digital Measurement (UDM) or non-UDM sub-sets of a category (e.g. “XYZ is the #1 ranked UDM site in the Sports category” when it is ranked #5 overall in the category).
  • 客戶不得以UDM或非UDM之區分逕行詮釋排名報告 (例如:「XYZ是體育類別裡已UDM網站中排名第一」,但其實它是在該類別裡全體排名第五。)
  • As of the release of May 2010 data, UDM reporting is the official public source of record for individual site data and category rankings in all markets. In markets where both UDM and panel-only data are available for a particular time period, panel data may be used for informational purposes but should not be referred to in any public communications.
  • 截至2010年5月數據,在所有市場裡,UDM報告是獨立網站數據與類別排名的官方公開來源。在數據觀察期間內同時有UDM與只有固定樣本數據的市場裡,固定樣本數據可用做資訊參考之用,但無法公佈數據。
  • Clients should avoid making claims of inorganic growth (whether referring to rates of growth or moves within a ranking) that are primarily attributable to the adoption of the UDM methodology, wherever possible. However, in some cases clients will only be able to compare UDM to non-UDM data when referring to growth trends. Such instances are permitted, provided that the growth trend is accompanied by a footnote indicating the following: “[Entity] transitioned to comScore’s UDM methodology in [date]. Data trend is based on a comparison of UDM to [non/partial] UDM data and may include inorganic growth due to the change in methodology.”
  • 客戶應盡可能避免對因UDM造成的非自然流量成長或排名異動提出疑義。然而,在討論增長趨勢時,UDM與非UDM數據可容許被同時比較,唯需要納入下列註解:「[觀察目標] 在 [年/月/日] 轉換為comScore的UDM測量方式;數據可能基於UDM與非UDM數據有所不同,且可能因測量方式改變而產生非自然地流量成長。
  • Clients may refer to their Total Universe audience estimates, either at the aggregate level or for individual media channels. Such references must be sourced to the comScore Total Universe report and may not be either ranked or compared to other entities. (During the beta period, any references to Total Universe data must be accompanied with a footnote indicating the data is currently in beta.)
  • 客戶可提及其各個觀察層級的Total Universe數據,唯數據需確實由comScore Total Universe報告中產出,且不可與其他排名或觀察目標做比較。(在beta期間,任何Total Universe數據提及需加入註解,標示該數據仍在beta階段。)
  • Clients who quote comScore data alongside other data sources must clearly distinguish the different data sets (either those of comScore and another data provider or different comScore data sets, such as standard and custom categories).
  • 同時引用comScore與其他來源之數據時,需確實區分不同的數據。例如comScore與其他來源數據,或是comScore之不同報告來源,如標準報告與客製類別報告。
  • comScore Media Metrix data should be referenced as provided by an digital audience measurement or ratings service, not a “survey” or “study,” unless a study or survey component was specifically involved in the research.
  • comScore Media Metrix呈現數據為實際之線上數位閱聽人測量所得,非藉由「問卷」或其他「研究」取得,除非在研究裡包含問卷之成分。
  • comScore employees may not be quoted making promotional comments in client press releases. We must maintain our standing as an objective, third party measurement standard and cannot appear to endorse one client over another. There may be specific exceptions in which inclusion does not jeopardize our objective standing (e.g. industry associations such as the OPA, IAB or NAA that commission comScore research for the benefit of an entire industry or sector). comScore’s executive leadership must authorize such exceptions.
  • 在客戶的新聞稿裡,不可引用comScore員工所言任何宣傳或行銷的評論。comScore需維持公正第三方測量機制的身分,不可偏好任何客戶。偶有特殊的例外,如:產業工會例如OPA、IAB或NAA為整產業之利益委託comScore進行調查,comScore之行政主管得授權此等例外,唯comScore需維持同等公正角色。
  • Clients who wish to include a description of comScore in press releases may do so. The most recent comScore Company Information may be found in the press area of our Web site: www.comscore.com/companyinfo.
  • 客戶若需在新聞稿內包含comScore的敘述,可在comScore網站上的媒體區取得最新的comScore公司資訊:www.comscore.com/companyinfo
  • Any inclusion of comScore Marketing Solutions data must be reviewed and approved by the appropriate CMS team. Such data must specifically be attributed to the division that produced it. Such citations also need to be reviewed by the Marketing Communications department.
  • 任何引用comScore Marketing Solutions之數據,需經過適當的CMS團隊校閱並同意。此數據需確實指名產製數據的部門,並需經過行銷傳播部門校閱。
  • comScore corporate and business unit names are trademarks and should be correctly spelled accordingly. This includes the proper use of capitalization, even at the beginning of a sentence or paragraph. For example:

  comScore, Inc.
  comScore Media Metrix
  comScore qSearch
  comScore Marketing Solutions
  comScore Survey Solutions

  • comScore企業名稱為註冊商標,應正確的拼出,包含使用大寫的方式,即使是在句子的開頭。例如:

  comScore, Inc.
  comScore Media Metrix
  comScore qSearch
  comScore Marketing Solutions
  comScore Survey Solutions

若有任何問題歡迎與我們聯繫marcom@insightxplorer.com,謝謝!